WAAALK this WAAAY, Talk this way
FANS of all ages may just camp out of DIAMOND Hotel, AEROSMITH’s official residence even before the legendary band arrives here for their May 8th, 2013 concert at the Mall of Asia Arena. Our very own legendary PINOY band: RIVERMAYA will be fronting them. PULP Magazine’s May issue has AEROSMITH on its cover. SLASH featuring Myles Kennedy and the Conspirators will be in SMART ARANETA on MAY 4th.
NO less than PULP’s Editor in Chief Vernon Go, wrote a comprehensive feature on them starting with their music from the 1970’s and a complete album listing from 1973 onwards. There’s no hyperbole with the Vernon’s claim that AEROSMITH may be the biggest American band to ever visit Philippine shores. In terms of longevity and hits they exceed Metallica and BON JOVI. The Beatles in the 1960’s is and always will be a British export so the claim holds true.
Personally, I’d heard of AEROSMITH but was not a metal head like Vernon. I was more into punk and the alternative, new wave genre. I was converted along with millions of other fans when they literally made music history in 1986. Even though the roots are basically the same between rock and rap- blues, soul which also happen to be African American. There has always been a gaping divide between metal and rap/ hip-hop groups.
Our very own Francis Magallona often spoke about not having musical prejudice where metal fans shouldn’t diss hip-hop and vice versa. Owing to his versatility the godfather of Filipino Rap also successfully played original metal songs in his album. Magallona also collaborated with rock icons in “Unstrung Heroes” with Ely Buendia; “Sapot”, with project band Planet Garapata, which included Raimund Marasigan, Jeng Tan and Mark Lakay, who would later form SANDWICH.
So when the legendary metal / rock and roll band AEROSMITH collaborated with hip-hop originals RUN DMC, no one could really imagine or foretell how people or fans would accept it. No one could even conceive of it ever happening. The music video for the song WALK THIS WAY although crude looking by today’s standards explained it all. It was AEROSMITH’s Joe Perry rehearsing a guitar rift. A thin cardboard wall separated them from RUN DMC. The rappers were banging on the wall screaming complaining at how noisy the screeching guitars were and they’d get back by blasting their drums and bass.
Steven Tyler got so infuriated he used a mic stand to pierce a hole through the wall. Then popping his head through singing “WAAALK THIS WAAAY, talk this way…now gimme a kiss…” Cut to RUN DMC invading an AERSOMITH concert breaking through a silhouette with a close up of their Adidas Superstar sneakers. The video was so iconic and successful that Adidas actually released a commemorative 1986 RUN DMC model years later. My brother Noel around the same time got into trouble with my mom because he spent a ridiculous amount of money buying a similar pair: the Adidas KAREEM ABDUL JABBAR. The only difference was that it’s high cut and the stripes are white
The video ends with Steven Tyler dancing with rappers Rev Run and D.M.C. The success of WALK THIS WAY was so huge for both groups even though they had already firmly established themselves in their own genres. They showed that two polar opposite genres could collaborate successfully.
RUN DMC is the first rap group to be inducted in the Rock and Roll Hall of Fame. AEROSMITH was this super group from the 70s. What WALK THIS WAY did was to infuse this energy and youth into the band. It showed their willingness to grow and evolve. Their succeeding albums received even more critical success. I remember my cousin Adrian Apostol owning several AEROSMITH albums. And I also bought PUMP in 1989 the same year when they won a Grammy for Best Rock Performance by a duo or group. In 1993 Robin Williams had this huge hit of a movie called MRS. DOUBTFIRE, which used AEROSMITH’s, smash DUDE LOOKS LIKE A LADY. No doubt, there will be this huge explosive party when they come into town on May 8th.
Sponsors include: PLDT ALPHA ENTERPRISE, LEE, www.AEROFORCEONE.COM, DIAMOND HOTEL, PULP LIVE WORLD, BANCO DE ORO, BDO CREDIT CARDS, Star World, ABS CBN, FOX, MYX, PULP, Phil Star, 2GO, Business Mirror, Business World, PIONEER INSURANCE, MacGraphics Carranz, MONSTER Radio RX 93.1, MONSTER Radio BT 105.9 CEBU, MONSTER Radio BT 99.5 DAVAO, RB 106, 99.9 COUNTRY, Media Magnet
This entry was posted on April 28, 2013 by jude bautista. It was filed under Music, People, TV and was tagged with 1993, 2GO, 99.9 COUNTRY, ABS CBN, Adidas, Adidas KAREEM ABDUL JABBAR, Adidas Superstar, Adrian Apostol owning, AEROSMITH, BANCO DE ORO, BDO CREDIT CARDS, Best Rock Performance by a duo or group, biggest American band, BON JOVI, Business Mirror, Business World, Diamond Hotel, DMC, DUDE LOOKS LIKE A LADY, Ely Buendia, first rap group, FOX, Francis Magallona, Grammy, Jam Master Jay, Jeng Tan, Joe Perry, LEE, MacGraphics Carranz, Mark Lakay, May issue, Media Magnet, Metallica, MONSTER Radio BT 105.9 CEBU, MONSTER Radio BT 99.5 DAVAO, MONSTER RADIO RX 93.1, MRS. DOUBTFIRE, music video, Myles Kennedy and the Conspirators, MYX, Phil Star, Philippine shores, PIONEER INSURANCE, Planet Garapata, PLDT ALPHA ENTERPRISE, PULP, PULP LIVE WORLD, PUMP, Raimund Marasigan, RB 106, Rev Run, RIVERMAYA PULP Magazine, Robin Williams, Rock and Roll Hall of Fame, RUN DMC, Sandwich, Sapot, Slash, SMART ARANETA, sneakers, Star World, Steven Tyler, The Beatles, Unstrung Heroes, Vernon Go, WALK THIS WAY, www.AEROFORCEONE.COM.