Rexona’s DO MORE at the Fight Expo
Written and photographed
By Jude Bautista
The historic first ever ABS CBN Sports & Action- Rexona Fight Expo was held last November 8, 2014 at the Eastwood City Open Area. While the Philippines has long been the home of boxing icons such as Pacquiao, Donaire, Ellorde, Espinosa and countless more, combat sports has seen a recent resurgence of practitioners and popularity especially with the growth of MMA.
The ABS CBN Sports & Action-Rexona Fight Expo is the first event of its kind to bring together activities that truly help encourage more people to get into MMA and boxing. TJ Manotoc of THE SCORE, THE RUNDOWN and Jef Gaitan of BANANA NITE hosted the prestigious event.
There have been countless viewing parties sometimes held for free whenever a huge Pacquiao fight rolls along such as the upcoming fight against Alghieri. But almost none of them actually encourage people to GET INTO the sport of boxing. As fitness regiment for both men and women boxing has grown in the U.S. and around the world morphing into TAEBO etc etc.
Rexona’s tagline of DO MORE is embodied in the many different physical activities that were part of the fight expo. There were free Jiu Jitsu, Boxing, Muay Thai classes conducted by experts. The F.I.S.T. Gym setup booths for consultation, complete with mats and a ring.
Participants got to play arcade games measuring punching strength and TEKKEN 6 absolutely free. Fans also had a chance to win a boxing glove signed by Manny Pacquiao through a contest for the most number of consecutive punches on a speedball.
Amateur bouts in both boxing and MMA were also held. This is where the fight expo gives a real boost. Unlike running or basketball finding a safe venue for combat sports such as boxing and MMA are not as prevalent. You have to be a dedicated professional to get into the big events locally such as ONE FC, PXC. That’s IF you’re talented enough to do so. Those have international fighters and high-level competition.
SO if you’re an MMA practitioner or a weekend warrior who has a day job, doing it for the pure love of sport, where can you go to actually compete? MMA fights have to be supervised in a safe controlled manner. At the fight expo, Pinoy amateur MMA fighters gave a good account of themselves. The event may have been one of the few venues where they could show their skills and passion. People just visiting Eastwood Mall during the weekend who watched the fighters, witnessed the enormous technical mastery in strikes, wrestling and ground game that it takes even at the amateur level to win.
3 Boxing Champs + UFC Fighter Carlos Condit
If all the action wasn’t enough for you 3 Pinoy boxing champs: Genesis ‘Azukal’ Servania -WBO Intercontinental Super Bantamweight Champ, ‘King Arthur’ Villanueva– Int’l Super Flyweight Champ and Jason ‘El Niño’ Pagara WBO Intl Light Welterweight were also there. They not only had a meet and greet but shared their warm up, stretching exercises with participants.
Not long after former UFC Interim Welterweight champion, WEC Welterweight Champion Carlos Condit, had a meet and greet session with fans. The day was a huge success with a bona fide UFC star in Condit touching base with his Filipino supporters. Condit was able to pose with super fan Ari Repalda and son Red.
Rexona / Unilever Sports and beyond
Rexona has been a very active brand in sports development in the Philippines. UNILEVER the company that produces Rexona has a commitment to sports that can be seen through out their personal care brands.
For several years now Rexona also supports and organizes RUN TO YOUR BEAT, which is the premiere running event in the country combining a widespread sport with music. Last June there was the CLEAR DREAM MATCH that brought Manchester United legendary players Andy Cole and Paul Schole. The exhibition match has been led by superstar footballers Phil & James Younghusband.
Followed by the Master Game Face Challenge where Chris Tiu and Marc Pingris led all stars from the PBA, NCAA and UAAP in an exhibition match. The Master Game Face Challenge also brought in NBA player Kevin Love for a half time exhibition show/skills challenge.
Unilever however has far more brands than just REXONA, Master Facial Wash or CLEAR shampoo. Under the personal care branch are: Eskinol, Dove, Vaseline, Cream Silk, Tresemmé, AXE, Block & White and Pepsodent.
They produce popular home care products such as: Surf, Domex & Cif.
In their food products division is one of my favorite homegrown Pinoy ice cream brands of all time: Selecta. The food division also includes kitchen essentials like: Knorr, Lady’s Choice, Best Foods. And top selling tea and iced tea mix: Lipton.
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This entry was posted on November 11, 2014 by jude bautista. It was filed under People, Ssports, TV and was tagged with ABS CBN Sports & Action/ Rexona Fight Expo, Andy Cole, AXE, ‘King Arthur’ Villanueva, BANANA NITE, Best Foods, Block & White, boxing, boxing icons, Carlos Condit, Chris Tiu, Cif, CLEAR, CLEAR DREAM Match, combat sports, Cream Silk, DO MORE, Domex, Donaire, Dove, Eastwood City Open Area, Ellorde, Eskinol, Espinosa, Filipino, FIST Gym, Genesis ‘Azukal’ Servania, homegrown Pinoy ice cream, Int’l Super Flyweight Champ, James Younghusband, Jason ‘El Niño’ Pagara, Jef Gaitan, jiu jitsu, Knorr, Lady’s Choice, Lipton, Manchester United, Marc Pingris, Master Facial Wash, Master Game Face Challenge, MMA, Muay Thai, NBA player Kevin Love, NCAA, ONE FC, Pacquiao, Paul Schole, PBA, Pepsodent, Phil Younghusband, Philippines, PXC, REXONA, RUN TO YOUR BEAT, Selecta, sports development, Surf, tagline, TEKKEN 6, THE RUNDOWN, THE SCORE, TJ Manotoc, Tresemme, UAAP, UFC, UFC Interim Welterweight champion, UFC star, Unilever, Vaseline, WBO Intercontinental Super Bantamweight Champ, WBO Intl Light Welterweight, WEC Welterweight Champion.